Proskaters Place, a North American inline skate and roller skate e-commerce business, approached us with a desire to take their organic search results to the next level. Their website, which had been accidentally ranking for some keywords and built on WordPress, was sluggish and did not effectively rank their key service pages. With little knowledge of how they got the traffic they were receiving (around 3k hits per month), Proskaters Place needed a partner to bring their search engine presence up to speed and help drive more traffic to their e-commerce efforts. Here’s exactly how we did it…
Search Engine Optimization
The original site was slow and technically unoptimized. Minimal effort was spent optimizing key SEO elements such as meta descriptions, site speed, proper use of H1 and H2 tags, and effective internal and external linking. These factors are crucial for ranking and were largely overlooked. We knew this is where we were going to have to start in order to rank for any major landing pages or attempt to rank for key money pages like inline skates for the us and Canadian markets.
Some Original Stats when we started working
To achieve this mission, we created a comprehensive 3-step plan:
Our comprehensive SEO, technical, and conversion optimization strategy resulted in significant gains for Proskaters Place. Organic traffic soared from 2.4k hits to 10.9k hits, a 354% increase, while revenue more than doubled, and ROAS skyrocketed to 17x. By addressing core technical issues, optimizing for relevant keywords, and enhancing conversion potential, Proskaters Place is now positioned as a leader in their niche, with sustained growth and increased visibility in search engines, leading to measurable, long-term success.
We've refined our approach to deliver maximum value at every step. Our systematic process ensures we create transformative solutions tailored to your unique business needs.
We start with a comprehensive consultation to understand your needs and ensure we're the right fit for your business. This initial conversation helps us determine if we can work together effectively to achieve your goals.
During this call, we'll discuss your current challenges, goals, and expectations. We'll also share our approach and how we might be able to help you overcome obstacles and reach your desired outcomes.
Once we narrow in on a solution, we conduct a thorough analysis of your current processes and strategies. We identify opportunities for improvement and develop a dedicated action plan tailored specifically to your business needs.
This phase involves a deep dive into your existing systems, competition, market positioning, and customer journey. We'll identify strengths to leverage and weaknesses to address, creating a comprehensive roadmap for success.
We roll up our sleeves and get to work, creating and implementing everything needed to achieve your desired outcome. Our team of experts executes the action plan with precision, ensuring every detail is addressed.
During implementation, we maintain clear communication and provide regular updates on progress. Our agile approach allows us to adapt quickly to changing requirements or new insights that emerge during this phase.
With implementation in place, we continuously monitor performance, gather data, and make adjustments as needed. We're committed to optimizing results and ensuring that our solutions deliver maximum value for your business.
This iterative process allows us to refine our approach based on real-world performance. We identify what's working exceptionally well and what could be improved, making data-driven decisions that enhance effectiveness over time.
We partner with brands we genuinely enjoy working with, focusing on long-term relationships that foster mutual growth. Our goal is to continue evolving together, adapting to new challenges and opportunities as your business grows.
Rather than viewing our engagement as a one-time project, we see it as the beginning of an ongoing partnership. We're invested in your success and work proactively to help you stay ahead of market trends and capitalize on emerging opportunities.
